Being creative is scary. There’s a fear that comes along with it sometimes. By being creative and putting ourselves out there, we’re inviting judgement from others, and when someone else puts down our idea or the hard work we’ve put into something, it hurts. Quite a bit sometimes. But at the same time, being creative […]

Michael Port, best-selling author of Book Yourself Solid (a book that has sort of become standard reading in the world of business and entrepreneurship) joins us on the show today to talk about the sales process, pricing strategies including the important of anchoring and framing, plus a whole lot more…check it out! SPI 130 : […]